Booking

 This page includes links to Eventbrite where you can book tickets for network events.

Forthcoming Events

7-8 November 2017

Branded Content Research Network Conference

Registration is now open for the Branded Content Research Network conference on 7-8 November 2017. There is a one-day conference on Wednesday 8 November in London with meetings from the afternoon and evenings of 7 November. All events are free but places are limited, so please register in advance here.

Keynote speakers at the conference include Dr Anne Cronin, Lancaster University, whose books include Advertising, Commercial Spaces and the Urban, and Advertising Myths; Dr Mara Einstein of New York University, author of Black Ops Advertising; Professor Joseph Turow, Annenberg School for Communication, University of Pennsylvania, author of The Daily You, Breaking Up America, Media Today and The Aisles Have Eyes.

With presentations from an international line-up of scholars and industry speakers, the conference will address the following key themes:

  • Investigating branded content practices and practitioners
  • Mapping the media-marketing ecology of actors, automation and processes across marketers, agencies and communications
  • Regulating branded content, native advertising and editorial/advertising integration
  • Media-marketing convergence and higher education: teaching, learning and institutional arrangements
  • Building capacity for research and collaboration

A full draft-programme will be available from early September. The conference takes place at the University of East London’s Docklands Campus, E16 2RD.

On Tuesday 7 there will be registration from 2pm and welcome and meetings from 3pm, with an open, public meeting on branded content practice and regulation held in the evening. On Wednesday 8 November, the conference begins with a plenary at 9.30am and finishes at 5:45pm followed by a drinks reception.

Registration is via Eventbrite. Click here

For more information or assistance please email j.hardy@uel.ac.uk.

 

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Past Events

For presentation slides and other materials from past event please see ‘Events’ pages.

15 June 2017

 Seminar on Comparative and Collaborative Research into Branded Content

Thursday 15 June, 10am-5pm

University of East London

University Square Stratford, London E15 1NF

To register via Eventbrite, please click here

The purpose of this seminar is to explore comparative research into branded content and discuss the development of collaborative research agendas and approaches. The seminar addresses the study of branded content, content marketing, native advertising and associated forms of integration of media and marketing communications. The seminar is organised in association with the ECREA Advertising Research Group, a temporary working group with the European Communication Research and Education Association.

This event is designed to promote, share and discuss research into branded content carried out by international researchers in single-country or multi-country studies. For discussion, we wish to explore insights from these studies regarding research design, methods, approaches, findings and implications and suggestions for future research. We want to explore the state of the field, research resources and capacity-building and discuss agendas and resources for collaborative research.

We invite contributions on topics including the organisation, production, reception and regulation of branded content. We also invite contributions that address theoretical, methodological, institutional, resource and capacity issues, academic relationships with industry and other stakeholders, collaboration and networking relevant to the advancement of international and comparative research and collaborative research into branded content.

Deadline for abstracts: 3 April 2017. The deadline has now passed.

25 April 2017

Policy and Regulation of Branded Content seminar and public meeting

Seminar event on the policy and regulation of branded content to be held at the University of Westminster 11am-4pm. This seminar is organised in association with the Westminster Institute for Advanced Studies and Meccsa Policy Group, part of the Media, Communication and Cultural Studies Association. Places are limited so please email j.hardy@uel.ac.uk if you would like to attend and participate in the seminar. Following the seminar there will be a public meeting from 5.45pm – 7pm held in Committee Room 6, House of Commons. This event is open to all.

Seminar 3: Regulating Branded Content and Native Advertising  (25 April 2017)

 

Seminar 2: Academic and Industry Collaboration (19 January 2017)

 

Seminar 1: Investigating Branded Content (3 November 2016)

The first network seminar will take place on Thursday 3 November at University Square Stratford, London from 2pm-5.30pm (registration from 1.30pm).

Academics and marketing communications professionals will review the state of existing research on branded content across media and marketing disciplines, discuss research needs and questions for industry and stakeholders, and consider the scope and definitions of branded content practices. The seminar will include contributions from members of the network and from invited academic researchers and practitioners. Speakers will include Andrew Canter, CEO of the Branded Content Marketing Association; Prof Jonathan Hardy, University of East London; Prof Chris Hackley, Royal Holloway, Dr Andrew McStay, Bangor University.

To reserve a please go to http://www.eventbrite.com/e/seminar-1-investigating-branded-content-tickets-27445338747