Books and Journal Articles

This section lists selected books and journal articles. It is currently under construction.

Branded Content, Native Advertising

See also Media and Advertising


Amazeen, Michelle A. and Muddiman, Ashley, R. (2017) ‘Saving Media or Trading on Trust?’, Digital Journalism.

Austin, Shaun, and Nic Newman. 2015. “Attitudes to Sponsored and Branded Content (Native Advertising).” In Reuters Institute Digital News Report 2015: Tracking the Future of News, 100–107. Oxford: Reuters Institute for the Study of Journalism.

Baerug, Jan Richard, and Halliki Harro-Loit. 2012. “Journalism Embracing Advertising as Traditional Journalism Discourse Becomes Marginal: A Comparative Study of European MICE (Meetings, Incentives, Conferences, and Events) Magazines.” Journalism Practice 6 (2): 172–186.

Carlson, Matt( 2015) ‘When News Sites Go Native: Redefining the Advertising– Editorial Divide in Response to Native Advertising’,  Journalism 16 (7): 849–865.

Clarke, M.J. (2014) ‘Branded Worlds and Contracting Galaxies: The Case of Star Wars Galaxies’, Games and Culture 9 (3): 203-224.

Coddington, Mark (2015) ‘The Wall Becomes a Curtain: Revisiting Journalism’s News-Business Boundary’.  In Boundaries of Journalism: Professionalism, Practices and Participation, edited by M. Carlson and S. C. Lewis, pp.67–82. New York: Routledge.

Cole, James T., and Jennifer D. Greer (2013) ‘Audience Response to Brand Journalism: The Effect of Frame, Source, and Involvement’. Journalism and Mass Communication Quarterly 90 (4): 673–690.

Conill, Raul Ferrier (2016) ‘Camouflaging Church as State: An Exploratory Study of Journalism’s Native Advertising’.  Journalism Studies.

de Aguilera-Moyano, J. and M Baños-González, J Ramírez-Perdiguero (2015): “Branded Entertainment: Entertainment content as marketing communication tool. A study of its current situation in Spain”. Revista Latina de Comunicación Social, 70, pp. 519 to 538.

Einstein, Mara (2017) ‘How Facebook and the New York Times corporatised “fake news”‘. openDemocracy, 12 April.

Einstein, Mara (2016) Black Ops Advertising, New York: OR Books.

Gilbert, Clark. G. (2006) ‘Change in the Presence of Residual Fit: Can Competing Frames Coexist?’, Organization Science 17(1): 150-167.

Goodman, Ellen (2006). ‘Stealth Marketing and Editorial Integrity’, Texas Law Review 85: 83-152.

Grainge, Paul (2012) ‘A song and dance: Branded entertainment and mobile promotion’, International Journal of Cultural Studies 15 (2): 165-180.

Hardy, Jonathan (2017) ‘Commentary: Branded Content and Media-Marketing Convergence, The Political Economy of Communication 5 (1): 81-87.

Hardy, Jonathan (2017) ‘Sponsored content is compromising media integrity’. openDemocracy, 12 April.

Hoofnagle C., Meleshinsky E. (2015) ‘Native Advertising and Endorsement: Schema, Source-Based Misleadingness, and Omission of Material Facts’, Technology Science, December 15,

Howe, Patrick (2015) ‘How Native Advertisements Could Be the Solution to the Internet’s Bad-Ad Problem’.  The Conversation, September 22.

Howe, Patrick, and Teufel, Bradley (2014) ‘Native Advertising and Digital Natives: The Effects of Age and Advertisement Format on News Website Credibility Judgments’. ISOJ 4 (1):78–90.

Hudson, Simon and David Hudson (2006) ‘Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?, Journal of Marketing Management, 22:5-6, 489-504.

Kevill, Sian and Alex Connock (2013) Ask the Audience: Evaluating New Ways to Fund TV Content, Reuters Institute for the Study of Journalism.

Kim, B.-H., Y. Pasadeos, and Barban, A. (2001) ‘On the Deceptive Effectiveness of Labeled and Unlabeled Advertorial Formats’. Mass Communication and Society 4 (3): 265–281.

Levi Lili (2015) ‘A “faustian pact”? Native advertising and the future of the Press’, Arizona Law Review 57: 647-711.

Piety, Tamara (2016) ‘Killing the golden goose. Will blending advertising and editorial content diminish the value of both?’. In M. Edström, A. T. Kenyon and E. M. Svensson (eds.) Blurring the lines: Market-driven and democracy-driven freedom of expression. Göteborg: Nordicom, pp. 101-108.

Schauster, Erin.E., Patrick Ferruci and Marlene S. Neill (2016) ‘Native Advertising Is the New Journalism: How Deception Affects Social Responsibility’, American Behavioural Scientist

van Reijmersdal, Eva A., Neijens, Peter C. and Smit, Edith G. (2005) ‘Readers’ Reactions to Mixtures of Advertising and Editorial Content in Magazines’. Journal of Current Issues and Research in Advertising 27 (Fall): 39–53

West, Douglas, John B. Ford and Paul W. Farris (2014) ‘How Corporate Culture Drive Advertising and Promotion Budgets: Best Practices Combine Heuristics and Algorithmic Tools’, Journal of Advertising Research 54 (2).

Wojdynski B W and Evans N J (2016) ‘Going native: Effects of disclosure position and language on the recognition and evaluation of online native advertising’. Journal of Advertising 45: 157-168.

Wu, Mu, Huang, Yan, Li, Ruobing, Bortree, Denise Sevick, Yang, Fan, Xiao, Anli and Wang, Ruoxu (2016) ‘A Tale of Two Sources in Native Advertising: Examining the Effects of Source Credibility and Priming on Content, Organizations, and Media Evaluations’. American Behavioral Scientist 60 (12): 1492–1509.

Industry/Practitioner (and trade/general media)

Bilton, Ricardo. 2014. “Meet the Publishers Who Ask Their Reporters to Write Native Ads.” Digiday, June 5.

Canter, A. B. Asmussen, N. Michels, A. Butler & S. Thomson (2013): Defining Branded Content for the Digital Age, in Developing a clearer understanding of a ‘new’ key marketing concept. Oxford: Oxford Brookes University.

Davidson, R. (2016) CANNES LIONS ‘Not everyone has to like you, but those who like you should love you’: Piers Morgan discusses the power of native content with high street giant M&S’. 21 June. MailOnline

Enders Analysis (2016) Native advertising in Europe to 2020. Available at

Gisby, John (2013) Industry Perspectives on the Future of Commercial Communications on TV and TV-like services: An independent report commissioned by the Office of Communications (Ofcom), London: Ofcom.

Heilpern, Will (2016) ‘How ‘deceptive’ sponsored news articles could be tricking readers — even with a disclosure message’. Business Insider UK, 17 March.

Interactive Advertising Bureau (IAB) (2013) The Native Advertising Playbook.

Kirkpatrick, D. (2016) ‘Study: One-third of native ads violate FTC disclosure guidelines’, Marketing Dive, 30 August.

MediaRadar (2017) Leaders and lessons in native advertising.

Ponsford D (2014) ‘Going native: Why journalists need to be involved in taming advertising’s new Wild West’. Press Gazette, 7 May.

Pulizzi, J. (2015) ‘Native Advertising is Not Content Marketing’

Sonderman, Jeff, and Tran, Millie (2013) ‘Understanding the Rise of Sponsored Content’, American Press Institute, November 13.

Swant M (2016) ‘Publishers are largely not following the FTC’s native ad guidelines’. Adweek, 8 April.

Media and Advertising: General


Askwith, I. (2006) This Is Not (Just) an Advertisement: Understanding Alternate Reality Games MIT Convergence Culture Consortium White Paper. Available at

Baker, C.Edwin (1994) Advertising and a Democratic Press, Princeton University Press

Balasubramanian, Siva. K. (1994) ‘Beyond advertising and publicity: Hybrid messages and public policy issues’, Journal of Advertising, 23 (4), 29-46.

Becker-Olsen, Karen. L. (2003) ‘And now, a word from our sponsor – a look at the effects of sponsored content and banner advertising, Journal of Advertising, 32 (2), 17-32.

Couldry, Nick and Joseph Turow (2014) ‘Advertising, Big Data, and the Clearance of the Public Realm: Marketers’ New Approaches to the Content Subsidy’, International Journal of Communication 8 (2014), 1710–1726. Available at

Caldwell, John (2006) ‘Critical Industrial Practice: Branding, Repurposing, and the Migratory Patterns of Industrial Texts’, Television & New Media, 7 (2): 99­‐134.

Cronin, Anne M. (2010) Advertising, Commercial Spaces and the Urban, Basingstoke: Palgrave Macmillan.

Eckman, Alyssa and Thomas Lindlof (2003) ‘Negotiating The Gray Lines: An Ethnographic Case Study of Organizational Conflict Between Advertorials and News’, Journalism Studies, 4 (1), 65-77.

Ellman, Matthew and Fabrizio Germano (2009) ‘What do the papers sell? A model of advertising and media bias’, The Economic Journal, 119 (537):680-704.

Fuchs, Christian (2012) ‘Dallas Smythe Today -­‐ The Audience Commodity, the Digital Labour Debate, Marxist Political Economy and Critical Theory’, tripleC 10(2): 692­‐ 740.

Hamilton, James F., Robert Bodle and Ezequiel Korin (eds.), Explorations in Critical Studies of Advertising, New York: Routledge.

Hardy, Jonathan (2015) ‘Political economic approaches to advertising’ in Chris Wharton, Advertising: Critical Approaches, Abingdon, Oxon: Routledge.

Hardy, Jonathan (2014), Critical Political Economy of Media: An Introduction, Abingdon, Oxon: Routledge.

Hardy, Jonathan (2013) ‘Cross-Media Promotion and Media Synergy: Practices, Problems and Policy Responses’ in Matthew P. McAllister and Emily West (eds.) The Routledge Companion to Advertising and Promotional Culture, New York: Routledge.

Hardy, Jonathan (2013) ’The changing relationship between media and marketing’ in Helen Powell (ed.) Promotional culture in an era convergence: consumers, markets, methods and media, London: Routledge.

Jackson, Dan and Kevin Moloney (2015) ‘Inside Churnalism’, Journalism Studies, 17 (6), 763-780.

Jenkins, Henry (2006) Convergence Culture, New York: New York University Press.

Jenkins, Henry, Sam Ford and Joshua Green (2013) Spreadable Media: Creating Value and Meaning in a Networked Culture, New York: New York University Press.

Meehan, Eileen (2002) ‘Gendering the Commodity Audience: Critical Media Research, Feminism and Political Economy’ in Eileen Meehan, and Ellen Riordan, (eds.) (2002), Sex and Money, Minneapolis: University of Minnesota Press: 209-222.

Meier, Leslie (2016) Popular music as promotion: Music and branding in the digital age, Cambridge: Polity.

McAllister, M. (2000), ‘From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations’, in Robin Andersen and Lance Strate (eds.) Critical Studies in Media Commercialism, Oxford: OUP: 101-123.

McAllister, Matthew P. and Emily West (eds.) (2013) The Routledge Companion to Advertising and Promotional Culture, New York: Routledge.

McChesney, Robert (2013), Digital Disconnect, New York: The New Press.

McStay, Andrew (2013), Creativity and Advertising: Affect, Events and Process. London: Routledge.

McStay, Andrew (2011) The Mood of Information: A Critique of Online Behavioural Advertising. New York: Continuum.

McStay, Andrew (2010) Digital Advertising, Basingstoke: Palgrave.

McPhillips, S., and O. Merlo (2008) Media convergence and the evolving media business model: an overview and strategic opportunities. The Marketing Review, 8(3), 237-253.

Mosco, Vincent (2014) To the Cloud: Big Data in a Turbulent World, New York: Paradigm Press/Routledge.

Murdock, Graham (1992) ‘Embedded persuasions: The fall and rise of integrated advertising’ in D. Strinati and S. Wagg (eds.) Come on Down? Popular Media Culture in Post-war Britain, London: Routledge.

Pariser, Eli (2011) The Filter Bubble, New York: Penguin.

Powell, Helen (ed) (2013) Promotional culture in an era convergence: consumers, markets, methods and media, Abingdon, Oxon: Routledge.

Serazio, Michael (2013) Your Ad Here: The Cool Sell of Guerrilla Marketing, New York: New York University Press.

Soley, Lawrence (2002) Censorship Inc., New York: Monthly Review Press

Spurgeon, Christina (2008) Advertising and New Media, London: Routledge.

Turow, Joseph (2011) The Daily You, New Haven: Yale University Press.

Turow, Joseph (2006) Niche Envy: Marketing Discrimination in the Digital Age, MIT Press.

Turow, Joseph and Matthew P. McAllister (eds.) (2009) The Advertising and Consumer Culture Reader London: Routledge

Wharton, Chris (2015),Advertising: Critical Approaches, Abingdon, Oxon: Routledge.


Donaton, Scott (2004), Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive, New York: McGraw-Hill.

Media Promotion (included Transmedia Storytelling)

Brooker, W. (2001) ‘Living on Dawson’s Creek: Teen viewers, cultural convergence, and television overflow’, International Journal of Cultural Studies, 4(4): 456–472.

Grainge, Paul (2008) Brand Hollywood: Selling Entertainment in a Global Media Age, London: Routledge.

Grainge, Paul and Catherine Johnson (2015) Promotional Screen Industries, Abingdon: Routledge.

Grey, Jonathan (2010) Show Sold Separately: Promos, Spoilers, and other Media Paratexts, New York University Press.

Hardy, Jonathan (2011) ‘Mapping Commercial Intertextuality: HBOs True Blood’, Convergence, 17(1): 7-17

Hardy, Jonathan (2010) Cross-Media Promotion, New York: Peter Lang.

Jenkins, H. (2006) Convergence Culture, NYU Press

Jenkins, H. (2013) Transmedia Synergies: Remediating Films and Videogames.

Johnson, Catherine (2012) Branding Television, London: Routledge.

Marshall P.D. (2002) ‘The New Intertextual Commodity’ in D. Harries (ed.) The New Media Book, London: BFI. ISBN 0851709249.

Meehan, Eileen (1991) “Holy commodity fetish, Batman!”: The Political Economy of a Commercial Intertext” in Roberta E. Pearson and William Uricchio (eds.), The Many Lives of the Batman. Critical Approaches to a Superhero and His Media, 47-65, New York: Routledge. ISBN: 9780415903479.

Murray, Simone (2004), “Celebrating the Story the Way It Is”: Cultural Studies, Corporate Media and The Contested Utility of Fandom’, Continuum, 18 (1), 7-25.

Proffitt, J.M., Yune, D.Y & McAllister, M.P. (2007) ‘Plugging Back into The Matrix: The Intertextual Flow of Corporate Media Commodities’, Journal of Communication Inquiry, 31(3); 239-254.

Siegert, G. et al. (eds.) (2015), Handbook of Media Branding, Springer.

Waetjen, J. and Gibson, T.A. (2007) ‘Harry Potter and the Commodity Fetish: Activating Corporate Readings in the Journey from Text to Commercial Intertext’, Communication and Critical/Cultural Studies, 4 (1): 3-26.

Product placement/product integration

See also Media and Advertising


Fujawa, J. (2012) ‘The FCC’s Sponsorship Identification Rules: Ineffective Regulation of Embedded Advertising in Today’s Media Marketplace’, Federal Communications Law Journal 64(3): 549-575.

Galician, M-L (2004) Handbook of Product Placement in the Mass Media, Routledge.

Hardy, Jonathan (2010) Cross-Media Promotion, New York, Peter Lang.

Lehu, Jean-Marc. (2009) Branded Entertainment, London: Kogan Page. ISBN: 0749453370 9780749453374

McAllister, Matthew, P. (1996) The Commercialization of American Culture, Sage.

McAllister, Matthew, P.  (2005) ‘Selling Survivor: The Use of TV News to Promote Commercial Entertainment’ in A. N. Validivia (ed.), A Companion to Media Studies, Oxford: Blackwell.

McAllister, M. and Giglio, J(2005) ‘The Commodity Flow of U.S. Children’s Television’, Critical Studies in Media Communication, 22 (1), 26-44.

Newell, J., Salmon, C.T. and Chang, S. (2006) ‘The Hidden History of Product Placement’, Journal of Broadcasting & Electronic Media, 50(4), 575–594.

Ruggieri, Stefano and Stefano Boca (2013) ‘At the Roots of Product Placement: The Mere Exposure Effect’, Europe’s Journal of Psychology, 9 (2).

Russel, C. (1998) ‘Toward a Framework of Product Placement: Theoretical Propositions’.  In Joseph W. Alba and J. Wesley Hutchinson (eds.) Advances in Consumer Research, vol. 25. Association for Consumer Research.

Wasko, J. (1994) ‘Hollywood Meets Madison Ave.: The Commercialization of US Films’, in Hollywood in the Information Age, Cambridge: Polity.

 Industry/Practitioner (including trade/general media)

Chahal, M. (2015) Is product placement out of control?, 23 June. Marketing Week.