Books and Journal Articles

This section lists selected books and journal articles. It is currently under construction.

Branded Content, Native Advertising

See also Media and Advertising

Academic

Amazeen, Michelle A. and Muddiman, Ashley, R. (2017) ‘Saving Media or Trading on Trust?’, Digital Journalism. http://dx.doi.org/10.1080/21670811.2017.1293488

Austin, Shaun, and Nic Newman. 2015. “Attitudes to Sponsored and Branded Content (Native Advertising).” In Reuters Institute Digital News Report 2015: Tracking the Future of News, 100–107. Oxford: Reuters Institute for the Study of Journalism. http://www.digitalnewsreport.org/essays/2015/attitudes-to-advertising/

Baerug, Jan Richard, and Halliki Harro-Loit. 2012. “Journalism Embracing Advertising as Traditional Journalism Discourse Becomes Marginal: A Comparative Study of European MICE (Meetings, Incentives, Conferences, and Events) Magazines.” Journalism Practice 6 (2): 172–186. https://doi.org/10.1080/17512786.2011.616647

Carlson, Matt( 2015) ‘When News Sites Go Native: Redefining the Advertising– Editorial Divide in Response to Native Advertising’,  Journalism 16 (7): 849–865. https://doi.org/10.1177/1464884914545441

Clarke, M.J. (2014) ‘Branded Worlds and Contracting Galaxies: The Case of Star Wars Galaxies’, Games and Culture 9 (3): 203-224. https://doi.org/10.1177/1555412014537552

Coddington, Mark (2015) ‘The Wall Becomes a Curtain: Revisiting Journalism’s News-Business Boundary’.  In Boundaries of Journalism: Professionalism, Practices and Participation, edited by M. Carlson and S. C. Lewis, pp.67–82. New York: Routledge. https://www.taylorfrancis.com/books/e/9781317540663

Cole, James T., and Jennifer D. Greer (2013) ‘Audience Response to Brand Journalism: The Effect of Frame, Source, and Involvement’. Journalism and Mass Communication Quarterly 90 (4): 673–690. https://doi.org/10.1177/1077699013503160

Conill, Raul Ferrier (2016) ‘Camouflaging Church as State: An Exploratory Study of Journalism’s Native Advertising’.  Journalism Studies. https://doi.org/10.1080/1461670X.2016.1165138

de Aguilera-Moyano, J. and M Baños-González, J Ramírez-Perdiguero (2015): “Branded Entertainment: Entertainment content as marketing communication tool. A study of its current situation in Spain”. Revista Latina de Comunicación Social, 70, pp. 519 to 538. http://www.revistalatinacs.org/070/paper/1057/27en.html https://doi.org/10.4185/RLCS-2015-1057en

Einstein, Mara (2017) ‘How Facebook and the New York Times corporatised “fake news”‘. openDemocracy, 12 April. https://www.opendemocracy.net/mara-einstein/facebook-new-york-times-corporatised-fake-news-advertising

Einstein, Mara (2016) Black Ops Advertising, New York: OR Books. http://www.orbooks.com/catalog/black-ops-advertising-by-mara-einstein/

Gilbert, Clark. G. (2006) ‘Change in the Presence of Residual Fit: Can Competing Frames Coexist?’, Organization Science 17(1): 150-167. https://doi.org/10.1287/orsc.1050.0160

Goodman, Ellen (2006). ‘Stealth Marketing and Editorial Integrity’, Texas Law Review 85: 83-152. https://ssrn.com/abstract=896239

Grainge, Paul (2012) ‘A song and dance: Branded entertainment and mobile promotion’, International Journal of Cultural Studies 15 (2): 165-180.http://eprints.nottingham.ac.uk/29259/1/Branded%20entertainment%20and%20mobile%20promotion.pdf

Hardy, Jonathan (2017) ‘Commentary: Branded Content and Media-Marketing Convergence, The Political Economy of Communication 5 (1): 81-87.  http://www.polecom.org/index.php/polecom/article/view/79/274

Hardy, Jonathan (2017) ‘Sponsored content is compromising media integrity’. openDemocracy, 12 April. https://www.opendemocracy.net/jonathan-hardy/sponsored-content-is-blurring-line-between-advertising-and-editorial

Hoofnagle C., Meleshinsky E. (2015) ‘Native Advertising and Endorsement: Schema, Source-Based Misleadingness, and Omission of Material Facts’, Technology Science, December 15, http://techscience.org/a/2015121503/download.pdf

Howe, Patrick (2015) ‘How Native Advertisements Could Be the Solution to the Internet’s Bad-Ad Problem’.  The Conversation, September 22.  https://theconversation.com/how-native-advertisements-could-be-the-solution-to-the-internets-bad-ad-problem-45145

Howe, Patrick, and Teufel, Bradley (2014) ‘Native Advertising and Digital Natives: The Effects of Age and Advertisement Format on News Website Credibility Judgments’. ISOJ 4 (1):78–90. https://isoj.org/wp-content/uploads/2016/10/ISOJ_Journal_V4_N1_2014_Spring.pdf

Hudson, Simon and David Hudson (2006) ‘Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?, Journal of Marketing Management, 22:5-6, 489-504. http://dx.doi.org/10.1362/026725706777978703

Kevill, Sian and Alex Connock (2013) Ask the Audience: Evaluating New Ways to Fund TV Content, Reuters Institute for the Study of Journalism. https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2017-11/Ask%20the%20Audience.pdf

Kim, B.-H., Y. Pasadeos, and Barban, A. (2001) ‘On the Deceptive Effectiveness of Labeled and Unlabeled Advertorial Formats’. Mass Communication and Society 4 (3): 265–281.https://doi.org/10.1207/S15327825MCS0403_02

Levi Lili (2015) ‘A “faustian pact”? Native advertising and the future of the Press’, Arizona Law Review 57: 647-711. http://arizonalawreview.org/pdf/57-3/57arizlrev647.pdf

Piety, Tamara (2016) ‘Killing the golden goose. Will blending advertising and editorial content diminish the value of both?’. In M. Edström, A. T. Kenyon and E. M. Svensson (eds.) Blurring the lines: Market-driven and democracy-driven freedom of expression. Göteborg: Nordicom, pp. 101-108.http://www.nordicom.gu.se/sites/default/files/publikationer-hela-pdf/blurring_the_lines.pdf

Schauster, Erin.E., Patrick Ferruci and Marlene S. Neill (2016) ‘Native Advertising Is the New Journalism: How Deception Affects Social Responsibility’, American Behavioural Scientisthttp://doi.org/10.1177/0002764216660135

van Reijmersdal, Eva A., Neijens, Peter C. and Smit, Edith G. (2005) ‘Readers’ Reactions to Mixtures of Advertising and Editorial Content in Magazines’. Journal of Current Issues and Research in Advertising 27 (Fall): 39–53 https://doi.org/10.1080/10641734.2005.10505180

West, Douglas, John B. Ford and Paul W. Farris (2014) ‘How Corporate Culture Drive Advertising and Promotion Budgets: Best Practices Combine Heuristics and Algorithmic Tools’, Journal of Advertising Research 54 (2).http://doi.org/10.2501/JAR-54-2-149-162

Wojdynski B W and Evans N J (2016) ‘Going native: Effects of disclosure position and language on the recognition and evaluation of online native advertising’. Journal of Advertising 45: 157-168. https://www.the7eye.org.il/wp-content/uploads/2016/01/00913367.2015.pdf

Wu, Mu, Huang, Yan, Li, Ruobing, Bortree, Denise Sevick, Yang, Fan, Xiao, Anli and Wang, Ruoxu (2016) ‘A Tale of Two Sources in Native Advertising: Examining the Effects of Source Credibility and Priming on Content, Organizations, and Media Evaluations’. American Behavioral Scientist 60 (12): 1492–1509. https://doi.org/10.1177/0002764216660139

Industry/Practitioner (and trade/general media)

Bilton, Ricardo. 2014. “Meet the Publishers Who Ask Their Reporters to Write Native Ads.” Digiday, June 5. https://digiday.com/media/publishers-enlist-reporters-write-native-ad-content/

Canter, A. B. Asmussen, N. Michels, A. Butler & S. Thomson (2013): Defining Branded Content for the Digital Age, in Developing a clearer understanding of a ‘new’ key marketing concept. Oxford: Oxford Brookes University. http://www.thebcma.info/wp-content/uploads/2016/07/BCMA-Research-Report_FINAL.pdf

Davidson, R. (2016) CANNES LIONS ‘Not everyone has to like you, but those who like you should love you’: Piers Morgan discusses the power of native content with high street giant M&S’. 21 June. MailOnline  http://www.dailymail.co.uk/home/canneslions/article-3652066/Piers-Morgan-discusses-power-native-content-high-street-giant-M-S.html

Enders Analysis (2016) Native advertising in Europe to 2020. Available at http://www.endersanalysis.com/content/publication/native-advertising-europe-2020

Gisby, John (2013) Industry Perspectives on the Future of Commercial Communications on TV and TV-like services: An independent report commissioned by the Office of Communications (Ofcom), London: Ofcom. https://www.ofcom.org.uk/__data/assets/pdf_file/0023/44753/future_of_commercial_comms.pdf

Heilpern, Will (2016) ‘How ‘deceptive’ sponsored news articles could be tricking readers — even with a disclosure message’. Business Insider UK, 17 March. http://uk.businessinsider.com/how-deceptive-sponsored-news-articles-could-be-undermining-trusted-news-brands-even-with-a-disclosure-message-2016-3

Interactive Advertising Bureau (IAB) (2013) The Native Advertising Playbook. https://www.iab.com/guidelines/native-advertising/

Kirkpatrick, D. (2016) ‘Study: One-third of native ads violate FTC disclosure guidelines’, Marketing Dive, 30 August. http://www.marketingdive.com/news/study-one-third-of-native-ads-violate-ftc-disclosure-guidelines/425372

MediaRadar (2017) Leaders and lessons in native advertising. https://resources.mediaradar.com/hubfs/Native%20Trends%20Report%20Jan%202017/MediaRadar_Native%20Trend%20Report.pdf

Ponsford D (2014) ‘Going native: Why journalists need to be involved in taming advertising’s new Wild West’. Press Gazette, 7 May. http://www.pressgazette.co.uk/going-native-why-journalists-need-to-be-involved-in-taming-advertisings-new-wild-west

Pulizzi, J. (2015) ‘Native Advertising is Not Content Marketing’ http://contentmarketinginstitute.com/2015/08/native-advertising-content-marketing/

Sonderman, Jeff, and Tran, Millie (2013) ‘Understanding the Rise of Sponsored Content’, American Press Institute, November 13. http://www.americanpressinstitute.org/publications/reports/white-papers/understanding-rise-sponsored-content/

Swant M (2016) ‘Publishers are largely not following the FTC’s native ad guidelines’. Adweek, 8 April. http://www.adweek.com/digital/publishers-are-largely-not-following-ftcs-native-ad-guidelines-170705/

Media and Advertising: General

Academic

Askwith, I. (2006) This Is Not (Just) an Advertisement: Understanding Alternate Reality Games MIT Convergence Culture Consortium White Paper. Available at http://convergenceculture.org/research/c3_not_just_an_ad.pdf

Baker, C.Edwin (1994) Advertising and a Democratic Press, Princeton University Press https://www.jstor.org/stable/j.ctt7zvk6t

Balasubramanian, Siva. K. (1994) ‘Beyond advertising and publicity: Hybrid messages and public policy issues’, Journal of Advertising, 23 (4), 29-46. http://www.jstor.org/stable/4188949

Becker-Olsen, Karen. L. (2003) ‘And now, a word from our sponsor – a look at the effects of sponsored content and banner advertising, Journal of Advertising, 32 (2), 17-32. https://doi.org/10.1080/00913367.2003.10639130

Couldry, Nick and Joseph Turow (2014) ‘Advertising, Big Data, and the Clearance of the Public Realm: Marketers’ New Approaches to the Content Subsidy’, International Journal of Communication 8 (2014), 1710–1726. Available at  http://ijoc.org/index.php/ijoc/article/download/2166/1161

Caldwell, John (2006) ‘Critical Industrial Practice: Branding, Repurposing, and the Migratory Patterns of Industrial Texts’, Television & New Media, 7 (2): 99­‐134. https://doi.org/10.1177/1527476403255811

Cronin, Anne M. (2010) Advertising, Commercial Spaces and the Urban, Basingstoke: Palgrave Macmillan. https://www.palgrave.com/gb/book/9780230216808

Eckman, Alyssa and Thomas Lindlof (2003) ‘Negotiating The Gray Lines: An Ethnographic Case Study of Organizational Conflict Between Advertorials and News’, Journalism Studies, 4 (1), 65-77. https://doi.org/10.1080/14616700306507

Ellman, Matthew and Fabrizio Germano (2009) ‘What do the papers sell? A model of advertising and media bias’, The Economic Journal, 119 (537):680-704. http://www.jstor.org/stable/20485340

Fuchs, Christian (2012) ‘Dallas Smythe Today -­‐ The Audience Commodity, the Digital Labour Debate, Marxist Political Economy and Critical Theory’, tripleC 10(2): 692­‐ 740. https://doi.org/10.31269/triplec.v10i2.443

Hamilton, James F., Robert Bodle and Ezequiel Korin (eds.), Explorations in Critical Studies of Advertising, New York: Routledge. https://www.routledge.com/Explorations-in-Critical-Studies-of-Advertising/Hamilton-Bodle-Korin/p/book/9781138649521

Hardy, Jonathan (2015) ‘Political economic approaches to advertising’ in Chris Wharton, Advertising: Critical Approaches, Abingdon, Oxon: Routledge. https://www.routledge.com/Advertising-Critical-Approaches/Wharton/p/book/9780415535236

Hardy, Jonathan (2014), Critical Political Economy of Media: An Introduction, Abingdon, Oxon: Routledge. https://www.routledge.com/Critical-Political-Economy-of-the-Media-An-Introduction/Hardy/p/book/9780415544849

Hardy, Jonathan (2013) ‘Cross-Media Promotion and Media Synergy: Practices, Problems and Policy Responses’ in Matthew P. McAllister and Emily West (eds.) The Routledge Companion to Advertising and Promotional Culture, New York: Routledge. https://www.routledge.com/The-Routledge-Companion-to-Advertising-and-Promotional-Culture/McAllister-West/p/book/9780415888011

Hardy, Jonathan (2013) ’The changing relationship between media and marketing’ in Helen Powell (ed.) Promotional culture in an era convergence: consumers, markets, methods and media, London: Routledge. https://www.routledge.com/Promotional-Culture-and-Convergence-Markets-Methods-Media/Powell/p/book/9780415672801

Jackson, Dan and Kevin Moloney (2015) ‘Inside Churnalism’, Journalism Studies, 17 (6), 763-780. https://doi.org/10.1080/1461670X.2015.1017597

Jenkins, Henry (2006) Convergence Culture, New York: New York University Press. https://nyupress.org/books/9780814742952/

Jenkins, Henry, Sam Ford and Joshua Green (2013) Spreadable Media: Creating Value and Meaning in a Networked Culture, New York: New York University Press. https://nyupress.org/books/9780814743508/

Meehan, Eileen (2002) ‘Gendering the Commodity Audience: Critical Media Research, Feminism and Political Economy’ in Eileen Meehan, and Ellen Riordan, (eds.) (2002), Sex and Money, Minneapolis: University of Minnesota Press: 209-222. http://www.jstor.org/stable/10.5749/j.ctttv3zg

Meier, Leslie (2016) Popular music as promotion: Music and branding in the digital age, Cambridge: Polity. https://www.wiley.com/en-gb/Popular+Music+as+Promotion:+Music+and+Branding+in+the+Digital+Age-p-9780745692210

McAllister, M. (2000), ‘From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations’, in Robin Andersen and Lance Strate (eds.) Critical Studies in Media Commercialism, Oxford: OUP: 101-123. https://global.oup.com/academic/product/critical-studies-in-media-commercialism-9780198742777?cc=us&lang=en&

McAllister, Matthew P. and Emily West (eds.) (2013) The Routledge Companion to Advertising and Promotional Culture, New York: Routledge. https://www.routledge.com/The-Routledge-Companion-to-Advertising-and-Promotional-Culture/McAllister-West/p/book/9780415888011

McChesney, Robert (2013), Digital Disconnect, New York: The New Press. https://thenewpress.com/books/digital-disconnect

McStay, Andrew (2013), Creativity and Advertising: Affect, Events and Process. London: Routledge. https://www.routledge.com/Creativity-and-Advertising-Affect-Events-and-Process/McStay/p/book/9780203492208

McStay, Andrew (2011) The Mood of Information: A Critique of Online Behavioural Advertising. New York: Continuum. https://www.bloomsbury.com/uk/the-mood-of-information-9781441176141/

McStay, Andrew (2010) Digital Advertising, Basingstoke: Palgrave. https://www.macmillanihe.com/page/detail/Digital-Advertising/?K=9781137494344

McPhillips, S., and O. Merlo (2008) Media convergence and the evolving media business model: an overview and strategic opportunities. The Marketing Review, 8(3), 237-253. https://doi.org/10.1362/146934708X337663

Mosco, Vincent (2014) To the Cloud: Big Data in a Turbulent World, New York: Paradigm Press/Routledge. https://www.routledge.com/To-the-Cloud-Big-Data-in-a-Turbulent-World/Mosco/p/book/9781612056166

Murdock, Graham (1992) ‘Embedded persuasions: The fall and rise of integrated advertising’ in D. Strinati and S. Wagg (eds.) Come on Down? Popular Media Culture in Post-war Britain, London: Routledge. https://www.routledge.com/Come-on-Down-Popular-Media-Culture-in-Post-War-Britain/Strinati-Wagg/p/book/9780415063272

Pariser, Eli (2011) The Filter Bubble, New York: Penguin. https://www.penguinrandomhouse.com/books/309214/the-filter-bubble-by-eli-pariser/9780143121237/

Powell, Helen (ed) (2013) Promotional culture in an era convergence: consumers, markets, methods and media, Abingdon, Oxon: Routledge. https://www.routledge.com/Promotional-Culture-and-Convergence-Markets-Methods-Media/Powell/p/book/9780415672801

Serazio, Michael (2013) Your Ad Here: The Cool Sell of Guerrilla Marketing, New York: New York University Press. https://nyupress.org/books/9780814785904/

Soley, Lawrence (2002) Censorship Inc., New York: Monthly Review Press https://monthlyreview.org/product/censorship_inc/

Spurgeon, Christina (2008) Advertising and New Media, London: Routledge. https://www.routledge.com/Advertising-and-New-Media/Spurgeon/p/book/9780415430357

Turow, Joseph (2011) The Daily You, New Haven: Yale University Press. https://yalebooks.yale.edu/book/9780300188011/daily-you

Turow, Joseph (2006) Niche Envy: Marketing Discrimination in the Digital Age, MIT Press. https://mitpress.mit.edu/books/niche-envy

Turow, Joseph and Matthew P. McAllister (eds.) (2009) The Advertising and Consumer Culture Reader London: Routledge https://www.routledge.com/The-Advertising-and-Consumer-Culture-Reader/Turow-Mcallister/p/book/9780415963305

Wharton, Chris (2015),Advertising: Critical Approaches, Abingdon, Oxon: Routledge. https://www.routledge.com/Advertising-Critical-Approaches/Wharton/p/book/9780415535236

Industry/Practitioner

Donaton, Scott (2004), Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive, New York: McGraw-Hill. https://www.mhprofessional.com/9780071458443-usa-madison-vine

Media Promotion (included Transmedia Storytelling)

Brooker, W. (2001) ‘Living on Dawson’s Creek: Teen viewers, cultural convergence, and television overflow’, International Journal of Cultural Studies, 4(4): 456–472. https://doi.org/10.1177/136787790100400406

Grainge, Paul (2008) Brand Hollywood: Selling Entertainment in a Global Media Age, London: Routledge. https://www.routledge.com/Brand-Hollywood-Selling-Entertainment-in-a-Global-Media-Age/Grainge/p/book/9780415354059

Grainge, Paul and Catherine Johnson (2015) Promotional Screen Industries, Abingdon: Routledge. https://www.routledge.com/Promotional-Screen-Industries/Grainge-Johnson/p/book/9780415831666

Grey, Jonathan (2010) Show Sold Separately: Promos, Spoilers, and other Media Paratexts, New York University Press. https://nyupress.org/books/9780814731956/

Hardy, Jonathan (2011) ‘Mapping Commercial Intertextuality: HBOs True Blood’, Convergence, 17(1): 7-17 https://doi.org/10.1177/1354856510383359

Hardy, Jonathan (2010) Cross-Media Promotion, New York: Peter Lang. https://www.peterlang.com/view/product/27527

Jenkins, H. (2006) Convergence Culture, NYU Press https://nyupress.org/books/9780814742952/

Jenkins, H. (2013) Transmedia Synergies: Remediating Films and Videogames. http://henryjenkins.org/2013/01/transmedia-synergies-remediating-films-and-video-games.html

Johnson, Catherine (2012) Branding Television, London: Routledge. https://www.routledge.com/Branding-Television/Johnson/p/book/9780415548434

Marshall P.D. (2002) ‘The New Intertextual Commodity’ in D. Harries (ed.) The New Media Book, London: BFI. ISBN 0851709249.

Meehan, Eileen (1991) “Holy commodity fetish, Batman!”: The Political Economy of a Commercial Intertext” in Roberta E. Pearson and William Uricchio (eds.), The Many Lives of the Batman. Critical Approaches to a Superhero and His Media, 47-65, New York: Routledge. ISBN: 9780415903479.

Murray, Simone (2004), “Celebrating the Story the Way It Is”: Cultural Studies, Corporate Media and The Contested Utility of Fandom’, Continuum, 18 (1), 7-25. https://doi.org/10.1080/1030431032000180978

Proffitt, J.M., Yune, D.Y & McAllister, M.P. (2007) ‘Plugging Back into The Matrix: The Intertextual Flow of Corporate Media Commodities’, Journal of Communication Inquiry, 31(3); 239-254. https://doi.org/10.1177%2F0196859907300955

Siegert, G. et al. (eds.) (2015), Handbook of Media Branding, Springer.https://www.springer.com/gb/book/9783319182353

Waetjen, J. and Gibson, T.A. (2007) ‘Harry Potter and the Commodity Fetish: Activating Corporate Readings in the Journey from Text to Commercial Intertext’, Communication and Critical/Cultural Studies, 4 (1): 3-26. https://doi.org/10.1080/14791420601151289

Product placement/product integration

See also Media and Advertising

Academic

Fujawa, J. (2012) ‘The FCC’s Sponsorship Identification Rules: Ineffective Regulation of Embedded Advertising in Today’s Media Marketplace’, Federal Communications Law Journal 64(3): 549-575. https://www.repository.law.indiana.edu/cgi/viewcontent.cgi?article=1625&context=fclj

Galician, M-L (2004) Handbook of Product Placement in the Mass Media, Routledge. https://www.routledge.com/Handbook-of-Product-Placement-in-the-Mass-Media-New-Strategies-in-Marketing/Galician/p/book/9780789025357

Hardy, Jonathan (2010) Cross-Media Promotion, New York, Peter Lang. www.peterlang.com/view/product/27527?rskey=Vf6qUI&result=70

Lehu, Jean-Marc. (2009) Branded Entertainment, London: Kogan Page. ISBN: 0749453370 9780749453374

McAllister, Matthew, P. (1996) The Commercialization of American Culture, Sage. https://uk.sagepub.com/en-gb/eur/the-commercialization-of-american-culture/book4422

McAllister, Matthew, P.  (2005) ‘Selling Survivor: The Use of TV News to Promote Commercial Entertainment’ in A. N. Validivia (ed.), A Companion to Media Studies, Oxford: Blackwell. https://blackwells.co.uk/bookshop/product/A-Companion-to-Media-Studies-by-Angharad-N-Valdivia-editor/9781405141741

McAllister, M. and Giglio, J(2005) ‘The Commodity Flow of U.S. Children’s Television’, Critical Studies in Media Communication, 22 (1), 26-44. https://doi.org/10.1080/0739318042000331835

Newell, J., Salmon, C.T. and Chang, S. (2006) ‘The Hidden History of Product Placement’, Journal of Broadcasting & Electronic Media, 50(4), 575–594. https://doi.org/10.1207/s15506878jobem5004_1

Ruggieri, Stefano and Stefano Boca (2013) ‘At the Roots of Product Placement: The Mere Exposure Effect’, Europe’s Journal of Psychology, 9 (2). https://doi.org/10.5964/ejop.v9i2.522

Russel, C. (1998) ‘Toward a Framework of Product Placement: Theoretical Propositions’.  In Joseph W. Alba and J. Wesley Hutchinson (eds.) Advances in Consumer Research, vol. 25. Association for Consumer Research. http://acrwebsite.org/volumes/8178/volumes/v25/NA-25

Wasko, J. (1994) ‘Hollywood Meets Madison Ave.: The Commercialization of US Films’, in Hollywood in the Information Age, Cambridge: Polity. https://www.wiley.com/en-us/Hollywood+in+the+Information+Age%3A+Beyond+the+Silver+Screen-p-9780745603186

 Industry/Practitioner (including trade/general media)

Chahal, M. (2015) Is product placement out of control?, 23 June. Marketing Week. https://www.marketingweek.com/2015/06/23/cover-has-product-placement-gone-too-far/