Branded Content Practice

This section will include examples of practitioners work and links to sites where you can view more work. It is currently under construction but here are some initial links.

Best of Branded Content Marketing (BOBCM) http://bobcm.net/

An excellent source for branded content work and insights from leading practitioners is BOBCM/ Best of Branded Content Marketing which describes itself as ‘an international marketing industry information resource for academics, practitioners and students’. BOBCM, curated by Justin Kirby, publishes a series of annual ebooks that feature branded content marketing campaigns, as well as interviews with marketers, articles, case studies, publications and other resources.

Branded Content Marketing Association http://www.thebcma.info/

Cannes Lions International Festival of Creativity

Winners and Shortlists archive for the category branded content and entertainment. http://www.canneslionsarchive.com/winners/entries/cannes-lions/branded-content-and-entertainment/

Content Marketing Association http://the-cma.com/