The network is funded by the Arts and Humanities Research Council (UK). It is funded as a UK-wide project initially but our proposal included international collaboration amongst our key aims.We wish to aid the development of the first network of European scholars investigating branded content and media/marketing integration. We also wish to aid and promote international academic collaboration and capacity building for international research work.

We are therefore very keen to hear from academics and research students worldwide. Please join our mailing list and please email the Principal Investigator, Prof. Jonathan Hardy at See the Contact section of the website for full address details.