Reports

This section lists reports on branded content, native advertising and related media-marketing practices. It includes reports by marketing communications organisations and trade bodies, civil society organisations, as well as reports by and for regulatory or state agencies and supranational institutions. Reports are listed chronologically by year and alphabetically by organisation name. The section is currently under construction.

 

2015

Adform (2015) Digital Advertising Benchmark Report 2015.

Internet Advertising Bureau (IAB UK) in partnership with AOP, CMA and ISBA (2015) Content and Native Disclosure Guidance. Available at https://www.iabuk.net/sites/default/files/Disclosure%20Guidelines%20on%20Native%20Distribution%20Formats%202015.pdf

2014

Interactive Advertising Bureau (2014) The Native Advertising Playbook: Six Native Ad Categories, Six Marketplace Considerations, and IAB Recommended Disclosure Principles. Available at http://www.iab.com/wp-content/uploads/2015/06/IAB-Native-Advertising-Playbook2.pdf

2013

Federal Trade Commission (2013) Blurred Lines: Advertising or Content? – An FTC Workshop on Native Advertising. Available at https://www.ftc.gov/news-events/events-calendar/2013/12/blurred-lines-%20advertising-or-content-ftc-workshop-native

Ofcom (2013) Industry Perspectives on the Future of Commercial Communications on TV and TV-like services. An independent report commissioned by the Office of Communications. [Author Jon Gisby]. Published 22 August. Available at http://stakeholders.ofcom.org.uk/binaries/research/tv-research/Future_of_Commercial_Comms.pdf

Reports (alphabetical listing)

Adform (2015) Digital Advertising Benchmark Report 2015.

Federal Trade Commission (2013) Blurred Lines: Advertising or Content? – An FTC Workshop on Native Advertising. Available at https://www.ftc.gov/news-events/events-calendar/2013/12/blurred-lines-%20advertising-or-content-ftc-workshop-native

Interactive Advertising Bureau (2014) The Native Advertising Playbook: Six Native Ad Categories, Six Marketplace Considerations, and IAB Recommended Disclosure Principles. Available at http://www.iab.com/wp-content/uploads/2015/06/IAB-Native-Advertising-Playbook2.pdf

Internet Advertising Bureau (IAB UK) in partnership with AOP, CMA and ISBA (2015) Content and Native Disclosure Guidance. Available at https://www.iabuk.net/sites/default/files/Disclosure%20Guidelines%20on%20Native%20Distribution%20Formats%202015.pdf

Ofcom (2013) Industry Perspectives on the Future of Commercial Communications on TV and TV-like services. An independent report commissioned by the Office of Communications. [Author Jon Gisby]. Published 22 August. Available at http://stakeholders.ofcom.org.uk/binaries/research/tv-research/Future_of_Commercial_Comms.pdf