Launch of the Branded Content Research Network, September 2016


The Advisory Group met for the first time on Tuesday 6 September. Present were Prof. Jonathan Hardy, Principal Investigator/UEL, Prof. Iain MacRury, Co-Investigator/Bournemouth University, Andrew Canter CEO of the Branded Content Marketing Association, Prof. Paul Springer, Associate Dean, Arts and Digital Industries, UEL, Prof. Chris Hackley, Royal Holloway University,  Dr Andrew McStay, Bangor University (via Skype) and Nusrat Ahmed, Research Impact Officer, UEL.


The Branded Content Research Network project runs from 1 September 2016 to 30 November 2017.